Why CPL T20 has gone to Florida

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It is called Caribbean Premier League (CPL), but six T20 games are to be played in Florida.

Why?

The operators of the annual competition are looking to make a business headway in the major American market.

They see the Caribbean as providing limited opportunities and they want to tap into the largest economy in the world.

As a result, six games are scheduled over four days at Broward Stadium in Fort Lauderdale.

The stadium is said to be the only ground in the United States that meets international cricketing specifications.

A further TT $10 million was spent to improve the flood lights to and install video screens.

Batting friendly-wickets have been prepared.

The CPL owners know the US market is tough for cricket, but they feel the T20 format offers the best opportunity for a breakthrough.

Chief Executive Damien O’Donohoe was quoted as saying: “The Caribbean is a very small market, so we’ve always had to be creative and innovative, and we see the US as a long-term, not a hit-and-run visit.”

Games are scheduled for Thursday and Friday, with two matches each on Saturday and Sunday.

The weekend games are reportedly sold out, with almost 10,000 people each.

O’Donohoe said: “We want to get it right and pack the stadium for the six games…”

The organizers say in the future they may introduce North American franchises.

The six current franchises are playing in Florida, which means that all the stars would be on the show.

The CPL competition runs for six weeks.

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